Brand Co-Creation Team

Creating Together Beauty as Promised

Gathering ingenious creators, rooted in Eastern aesthetics, weaving poetic chapters of brands and life together

Brand Visual
Zhong Di

Di Zhong

Deputy Director of Youth Academy, Shaanxi Academy of Chinese Painting

Renowned calligrapher and seal engraver. Passionate about calligraphy and seal engraving since childhood, studied under Wei Junxiu, Chen Shaomo, and Cao Boyong, and has continued practicing to this day. Currently serves as Chairman of Xi'an Young Calligraphers Association, Deputy Director of Youth Academy at Shaanxi Academy of Chinese Painting, member of China Calligraphers Association, and Director of Shaanxi Calligraphers Association and Deputy Director of Rights Protection Committee.

Design Visual
Li Shubo

Shubo Li

Member of Hainan Artists Association

Graduated from Hainan Normal University with a major in Fine Arts, specializing in both calligraphy and traditional Chinese painting. First-level artist, painter at China Education Television's Ink and Wash Academy, and director of Hainan Meticulous Painting Society.

Craft Visual
Zhang Junheng

Junheng Zhang

Director of Shaanxi Arts and Crafts Association

Arts and crafts master, Xi'an's first Arts and Crafts Master, Weinan Arts and Crafts Master, Director of Xi'an Arts and Crafts Association, Director of Weinan Arts and Crafts Association. Founder of Yonghua Porcelain Workshop.

Strategy Visual
Chen Xiping

Xiping Chen

President of Lingshui Incense Culture Association

Renowned incense ceremony master, President of Lingshui Incense Culture Association, and Director of Xiangyun Society Incense Culture Museum. Also serving as a leader in Hainan's comprehensive digital music industry, promoting the integration of traditional culture with digital arts. With the philosophy of "Music, Self-nature, Heart and Incense," dedicated to the modern dissemination and mind-body practice of incense culture.

Digital Visual
Meng Shufeng

Shufeng Meng

Director of Tongchuan Ceramics Research Institute, Shaanxi Province

Important representative figure in China's ceramic art field, inheritor of the first batch of national intangible cultural heritage project - Yaozhou Kiln ceramic firing techniques, currently serving as Director of Tongchuan Ceramics Research Institute in Shaanxi Province, renowned for restoring the thousand-year-old Yaozhou celadon techniques.

Content Visual
Shi Zongying

Zongying Shi

Master Craftsman of Guangdong Province

China Jade Carving Master, National Skills Master Workshop Leader, Guangdong Master Craftsman, recipient of Guangdong "May 1st Labor Medal", Nanyue Technical Expert, inheritor of Maoming's intangible cultural heritage "Shi Family Jade Carving", Party Branch Secretary and Trade Union Chairman of Guangdong Sculpture Art Research Association.

Co-Creation Philosophy

"Six as one, each excelling in their own field. We believe that when craftsmanship from different domains converges, when Eastern wisdom meets modern innovation, we can create brand experiences that are both profound and warm. Let every collaboration become a beautiful encounter and resonance."
Ingenious Craftsmanship
Collaborative Success
Heritage Innovation
Beauty as Promised